How To Be A Good Business Development Manager – A business development manager is a very popular career choice as it can be a very lucrative and financially rewarding career.
Based on your positioning, knowledge and experience, you can literally get paid to provide advice – and who wouldn’t want that!
How To Be A Good Business Development Manager
If you want to learn how to become a successful business development manager, you need to follow the steps below.
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The first step is to learn how to become a successful business development manager by approaching your job, role or whatever you currently have as a business owner to generate income.
The problem with this mindset is that you are giving away many of the ingredients needed for success to someone else who is beyond your control.
This employee mentality holds you back because it brings the potential of scaling and moving up in someone else’s court.
An important part of learning how to be a successful business development manager is deciding that you want to be successful at it.
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And to be successful, you need to stay in control and approach your role as a business owner.
The second important part of learning how to be a successful business development manager is choosing a niche to serve.
The reason you want to identify a niche is so you can focus on the industry and people you want to serve.
You can either hire someone who is a handyman (who knows how to do a number of things but not an expert at all) or you can hire someone who is an expert at repairing stoves.
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Since the problem may be critical if not fixed, most likely many people will like you – hire the expert.
You need to position yourself as an expert in a particular field; and the way you do this is by picking a niche.
The first area to focus on is what you already know. Where do you already have a lot of experience?
As a Business Development Manager, your job is to advise people and sell them the best solution to their niche problems.
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Having experience in a particular field allows you to draw on your knowledge and previous experience to do so as a specialist.
Write down what areas you’ve worked in and what you’ve enjoyed—and also what you didn’t like—so you can avoid or outsource.
The second question to ask yourself as you learn how to be a successful business development manager is whether people are actually paying for the advice you’re trying to give.
Remember, as mentioned earlier, your role is not just to make a little money here and there, but to approach your role as a business owner and build a business out of your role as a business developer.
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Is there an actual market for what you sell and are people actively searching for what you sell?
A great book to teach you exactly how to do this is a book called Choose by Ryan Levesque.
In his book, he describes the exact strategies and tactics you can use to determine whether your idea actually works or not.
I highly recommend reading this book before starting a new business as it will save you time and money choosing something that people actually want and need.
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Finally, another important part of learning how to be a successful business development manager is figuring out what you enjoy doing, what people actually want — and then bridging the gap by learning what you need to know about those customers to use.
For example – if you like digital marketing and want to sell these services; If you don’t know exactly everything about the field, you can learn and improve your knowledge by taking courses, reading books and delving deeply into the subject.
If you don’t already know everything you need to know about becoming a Solar BDM, you might be able to work with someone who works in a company to gain experience before going into business for yourself.
Once you get your mindset right and have chosen a niche, the next part in learning how to be a successful business development manager is planning your ideal audience.
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Once you have identified your niche, you need to understand who the people are who will benefit from your chosen niche.
Ideally; You want to document this not only by industry, but also by who are the decision makers in those industries.
Many sales professionals make the mistake of rushing to present their product or service or speaking to people who are not decision makers.
By talking to decision makers upfront, you can reduce the likelihood of common selling objections, such as B. the objection “I need to talk to you”.
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Once you know who your ideal target audience is, the next step in learning how to be a successful business development manager is to strategically plan how you want to reach them.
A marketing strategy plan is a step-by-step approach to figuring out how to get your products and services in front of the right audiences with your marketing efforts.
Is your audience watching YouTube? If so, what keywords are they searching for and should you target your advertising to those keywords?
Maybe your audience is using LinkedIn? What are their job roles and does it make sense to target this audience on LinkedIn?
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This is a crucial step as it determines the type of advertising medium to be used to target these audiences.
Similar to your marketing plan, a targeted sales strategy is vital if you want to learn how to be a successful business development manager.
A sales targeting strategy is the process used to discover who your potential customers are; and then set up systems to reach desired audiences.
It involves setting goals and then working out whether you should use inbound sales methods, outbound sales methods, or both.
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Another important part of learning how to be a successful business development manager is putting systems in place to help you effectively prospect and acquire leads and prospects.
Sales is the lifeblood of any business, and acquiring customers and generating leads are critical to your success as a business owner or business development manager.
Inbound sales methods are the process of setting up a lead generation system where the leads come to you.
When set up properly, the system can go on autopilot and be a great way to fill your sales funnel with qualified leads.
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When creating a sales funnel or your inbound marketing system, you need to set up the following parts of your system:
If you want to learn how to set up each of these steps, you can do so by looking at the 5% customer conversion formula.
This can be done by visiting prospects, sending emails, messaging on social media, and cold calling.
To learn how to implement the outbound system for your business, check out the Find An Endless Supply Of Leads program here.
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The more important and crucial part of learning how to be a successful business development manager is learning how to sell your product or service consistently.
However, if you don’t know how to sell these people effectively and learn consistently without being pushy and salesy, you won’t be a successful business development manager.
To be successful as a business development, no matter what industry you are in, you need to focus on three key areas:
As you learn how to be a successful business development manager, you may be tempted to talk to as many people as possible.
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As per our article here, it’s important to meet with people who are decision makers and people who would not only benefit from your product or service; But also be someone you would like to work with.
A sales process, or sales methodology as it’s sometimes called, is probably the most important ingredient in your business.
Your sales process is a step-by-step system that helps you understand where a person is, what their problems are, what their wants are—and then how to effectively present your product or service to the audience win sale.
Many sales process systems differ; That’s why we’ve created a step-by-step system to teach you exactly what you need to know to close more sales.
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One of the critical mistakes business development managers make that you don’t want to make when learning how to be a successful business development manager is trying to convince people all by yourself.
Last but not least; An important function that is often forgotten when learning how to be a successful business development manager is ensuring that you consistently deliver a positive outcome for your clients.
Many people are quick to try to get more work—but often people forget to make sure they are consistently delivering a positive outcome to their clients.
You don’t just want to deliver one result; it has to be positive and you have to be able to repeat it over and over again.
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Second – once you are able to, you should have a system in place to ask for referrals.
Referrals are a great way to win business because the trust and desire are already built; You just have to show up, use a sales process and
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