Business · January 21, 2023

How To Get A Business Book Published

How To Get A Business Book Published – Tucker has sold over 5 million books as a 4x NYT Bestselling Author and is the co-founder of Scribe.

Scribe Media does not currently offer self-publishing consulting services to Amazon. Before scheduling a consultation, please review our book writing,  coaching,  publishing, or  marketing services.

How To Get A Business Book Published

How To Get A Business Book Published

Amazon self-publishing is a simple option if you’re an indie author looking to publish an eBook or paperback book (via Amazon’s print-on-demand service) with less hassle usually found around the publishing industry . It will not cost you anything directly to publish on KDP, although Amazon will deduct the cost of printing your book from your royalties if you are selling paperback versions.

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But if you blindly follow the technical steps to publish your book on Amazon without taking the time to do it right, you’ll end up with a book you’re not proud of.

Some articles promise that if you follow their steps, you can be published by the end of the day. That’s true, I guess. But rushing through it usually makes your book, and therefore you, look bad.

Note: Amazon offers two types of publishing options. These steps are specifically for Kindle Direct Publishing (KDP) and not for traditional Amazon publishing (Amazon Publishing).

If you do each step in the right way, it can take you a few extra hours. In some cases, it may take a few extra days. But it pays to end up with a book you’re proud of, and a book that sells.

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If you follow this guide, you’ll end up with an exceptional Amazon listing, a solid marketing plan, and a book you’ll be proud to call your own.

How to Publish a Book on Amazon KDP (Amazon Self-Publishing) Step 1. Create an Amazon Kindle Direct Publishing (KDP) Account

If you already have an Amazon account, use it to log into the KDP system. If not, create a new KDP account.

How To Get A Business Book Published

Since this is your first book on Amazon, you don’t have any titles listed yet. Click the box that says “+ Kindle eBook” to add a new Kindle book.

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As you start entering information, select “Save as Draft” at the bottom of the page if you have to stop in the middle.

Select the primary language of your eBook (the language in which the book was written). Learn more about supported languages ​​on Kindle.

Readers begin to judge your book the moment they see the cover, and the title is the first thing they read.

So before you choose the title of your book, read my article on how to do it and see Chapter 4 of our free publishing course, in which I walk you through the entire process.

Book Cover Design For Authors Who Are Self Publishing

For Author name, enter the name you want to publish under—the name you will use on the book cover.

Amazon lets you enter up to 4,000 characters for your book description. This is the writing that will appear on your book details page.

It is a key part of your book’s marketing materials. Write it carefully. For guidance, read my step-by-step guide to writing a great book description.

How To Get A Business Book Published

For more control over your book’s detail page, join Author Central once your book is listed on Amazon.

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If you are the Author of the book, select the radio button that says: “I own the copyright and have the necessary publishing rights.”

Under US copyright law, you own the right to your work the moment you first write it in any form.

They should relate directly to the reader’s pain that your book can solve (hint: re-read your book’s introduction).

Use the Categories popup box to select two categories for your book. Use the “+” buttons to dig as far as you can.

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This is another critical marketing decision. It determines where readers find your book, what other books it is competing against, and even how hard it is to get a better-selling banner.

To add more categories to your book list, contact Amazon through Author Central after your book is published.

Don’t do anything with this box unless your book is for teens or younger readers. If so, select each minimum and maximum that applies.

How To Get A Business Book Published

Unless you already have thousands of people lined up to buy your book, you’ll need a marketing plan before you’re ready to publish. Especially for a non-fiction book.

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Book sales are driven by media coverage, book blurbs, advance reviews, email lists, and more. This kind of buzz is much easier to generate for a new book, so this is very important:

Regardless of what you choose as your publication date for now, you can still enter your book information by selecting “Save and Continue.” Just remember to come back to this and establish your real date before you publish your book.

There used to be a significant cap on KDP pre-order dates, but now they can be up to a year in advance.

Even with DRM turned on, people can still lend the book to friends for a short time through Kindle’s lending system. They just can’t steal it.

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Despite the options provided (such as pdf or doc files), convert your eBook to a well-formatted epub file before uploading.

Formatting a book is not easy, but doing a good job is critical if you want your book to look professional. And eBooks need to be formatted a bit differently for Amazon than for any other eBook retailer.

If you have a finished epub file and want to see what it will look like as an Amazon book, upload it here. You can preview it after loading the cover file.

How To Get A Business Book Published

People judge books by their covers. Like it or not, this is 100% true, and there is a ton of market research to back it up.

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Do not design your own book cover. Even something as simple as cover font can ruin your cover if you don’t know what you’re doing.

If you want to be taken seriously as a published Author, hire a professional cover designer (and listen to them.)

Do not use the “Launch Previewer” button. Instead, click “Preview on your computer” and install the actual previewer app for Mac or Windows. Then download and open your book file via the “MOBI” link.

Check out the cover image. Make sure the navigation works. Try each external link. Look at every single page.

Anatomy Of A Book Cover

You don’t need an ISBN or a publisher for a Kindle eBook. If you intend to publish only on Amazon, you can leave these blank.

From here, select “Save and Continue” if you want to continue. Amazon will not publish your book until you click “Publish your Kindle eBook” at the bottom of the next screen.

You can always add your book to KDP Select, even after it is published. But once you are in the program, you must leave it there for at least 3 months.

How To Get A Business Book Published

KDP Select enrolls your book in Kindle Unlimited and gives you additional marketing options, such as Kindle countdown offers, but the digital version of your book must be exclusive to Amazon.

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This will make your book available in all Amazon global territories once you are ready to publish it.

Choose between 35% and 70% for your royalties. For most Authors, the 70% royalty will pay more. This seems obvious, but it adds some pricing limitations as well as a slightly different royalty calculation.

Select as your primary marketplace, then set the list price. The price in other markets will be set according to exchange rates, but you can set each one manually if you want.

These options are up to you, but you will have to enroll in book lending if you want the 70% royalty.

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I can’t stress enough how important it is to think through every aspect of marketing your book before you publish. This goes beyond your book cover, layout, pricing and marketing plan.

The moment your book goes live, you’ll need to set up your Amazon Author page with your Author photo and bio. You will also need to add some blurbs to your book details page.

Finally, pay attention to your gut. No matter how impatient you are feeling to see your book on the Kindle store, your gut will tell you if something isn’t ready. If you are feeling drawn to wait and fix something, do it.

How To Get A Business Book Published

You can use the same KDP account to add the print version of your book, but this is a completely different project.

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Your cover needs a spine and back, and it needs to be in a different format. Internal formatting is completely different and much more difficult. Pricing varies, depending on both marketing and printing costs.

If you want a print book, get it ready to go before you publish your eBook so you can include it in your marketing plan.

Yes, as long as you have retained the rights to your book. However, it can be difficult for a few reasons. If your book hasn’t produced the kinds of sales that a traditional publisher wants to see (usually because you haven’t marketed and promoted your book well), they’re far less likely to be interested unless something unique convinces them that it still has great potential. . commercial potential.

Amazon recommends Kindle Create, their free internal formatting tool available for desktop on both Mac and PC. Kindle Create can be used to create novels, essays, memoirs (Reflowable); Textbooks, travel books, and cookbooks (Interactive Print Replica); and

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