How To Make Money In Hattrick – HAMPTON, N.H., April 27, 2021 – Operation Hat Trick (OHT), an innovative nonprofit organization that supports the recovery of wounded military and veterans, today announced that donations have surpassed $2 million. Dot Sheehan, founder and CEO of OHT, said the milestone was achieved in record time, confirming a deep commitment to supporting America’s military.
“This second million donation took less than half the time of the first, thanks to our many loyal licensees and passionate supporters. At a time when our country is experiencing such serious problems, OHT has donated more than ever to help those in need, and we are eternally grateful.”
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OHT stands out from other veteran-centric nonprofits with its innovative operating model. OHT pioneered the first national charity co-branded cause marketing retail apparel licensing program. Instead of relying on donations to raise money, OHT sells branded apparel and merchandise in partnership with more than 500 American colleges and universities it supports, as well as many NHL, NBA and MiLB teams. Its products are available through online retailers such as Fanatics, Amazon, and national retailers including Dick’s Sporting Goods, Academy Sports & Outdoors, Kohl’s, Lids, Scheels and more.
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OHT also created a “pass-through” model where donations are made to carefully selected veteran-focused organizations that align with OHT’s mission. With $2 million+ raised to date, OHT has supported nearly 80 organizations in 35 states.
Thanks to OHT’s unique partnership with Fanatics and Colosseum Athletics, consumer demand has grown exponentially. “We at Fanatics are incredibly proud of our continued partnership with Operation Hat Trick,” said Mike Carlton, Fanatics Director of Partner Development. “Collegiate fans from across the country have responded positively and meaningfully to our OHT collections over the years, providing much-needed support for our valued military veterans.”
“Colosseum is honored to partner with Operation Hat Trick on apparel and headwear,” said John Pfeifer, executive vice president of Colosseum. “This will be the third year we have brought to market a unique design and story to offer shopping with a purpose with our retail partners. The money raised from the sale of OHT collections is second to none. We are honored to help and support our Veterans and their families who have given up so much to protect us and our freedom.”
Karen Guenther, president, CEO and founder of the Semper Fi Foundation, said of OHT, “Your donation helps us provide grants to cover the cost of equipment to improve the quality of life for service members and their families. This includes optical amplification devices, the visually impaired, ambulatory special wheelchairs for the disabled, therapeutic mattresses for those with multiple injuries and burns.”
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Clemson University Assistant Athletic Director for Marketing Mike Money said, “It is truly amazing to see the impact OHT has had on Clemson University and our surrounding communities. Through OHT and all of its licensing partners, Clemson has been able to identify and strengthen relationships with local Military organizations and make a difference in the lives of veterans.”
Operation Hat Trick is recognized by GuideStar as a transparency organization Platinum seal for responsible management (https:/learn.guidestar.org/platinum). Dedicated to Nate Hardy and Mike Koch, two Navy SEALs killed in Iraq in 2008 and buried side by side at Arlington National Cemetery, OHT never forgets their sacrifice. The power of three is real. Ask any engineer, marketer or commercial artist. Three things are stronger, more attractive and easier to remember. Three blind mice, three wise men and Goldilocks’ three bears are on to something important. You can probably name half a dozen other mythical and literary trios, and even if you can’t name the individuals, you can certainly tell their stories.
What you were doing when you read or heard these three stories was a cognitive process known to psychologists
, where individual pieces of information are recognized, then grouped into a meaningful whole, and the whole is more easily remembered.
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That’s the exact effect I’m aiming for by writing a hat trick. The goal is to write three pieces that can stand independently, often in completely different publications or formats, based on the overall concept you want to convey. When you tie them together for the reader, you complete a piece of information in a way that makes it more memorable – and hopefully more useful to them.
I’ve experimented with hat-trick writing and found it to be a method that improves idea generation, streamlines the writing process itself, and adds to the revenue generated from a concept.
Hat-trick writing means researching an idea, then breaking it down into three parts, which triples your potential revenue from that idea. The real trick is to create three parts that compel the reader to read the other parts. You need to give them a reason to seek out the rest of the story. Here is my method.
This is the easy part. It’s what you do every day – dream up an idea or cross something off your list of ideas, choose a template, do your research, and start writing. If you haven’t already, here’s a detailed 5-step plan to get started.
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Acts as a starting point for a new hat-trick. Another example is the social media story I wrote last week for the Writer’s Toolkit.
It’s easy with almost anything you write. If you don’t have more information than you need for any subhead, it’s either not a good choice for a subhead or you need to do more research.
You can’t make your choice until you’re in the polishing stage, or it might hit you when you’re designing your template. The main thing is to be careful that it appears to you. You should ask yourself, “Which part of this information does the reader want to know more about?”
You can’t expand on any old thing that interests you. Make it integral to the original story or the reader will skip right over it.
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At this point, you have the bones for at least two posts: The original opinion post and the expanded subhead post.
If possible, leave the same thing out of both the original idea story and the extended subhead story.
You’re looking for something you can point out in passing but not fully explain, so not the entire subhead. Usually, a bullet point or individual paragraph works best. Your goal is to write enough about this element so that it can be understood in the context of your story, but not overwhelm the reader with the idea of learning the exact details.
Think of it as writing a recipe for an entree where you mention a possible side dish, whose recipe you’re happy to provide. Food bloggers do it all the time.
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What’s left is your third story, which is at least as easily tied to the second post. If you’ve contacted him from both, switching from the third story to the first and back to the second might be overkill. But guess what? You can create a three-part hat trick out of the missing detail story.
Every story in a hat trick has the potential to become another hat trick. Graphics by Melinda Crow.
The beauty of the hat-trick in terms of idea generation is that each story has the potential to be part of other hat-tricks—each one tripling its revenue potential.
Writing hat tricks is like doing a puzzle backwards, but the process is made easier by using one original idea. It takes practice to develop a hat-trick writing habit, but once you start, you’ll start seeing ideas for your second and third spin-off articles in almost everything you write.
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The benefits of writing this way are an almost endless supply of ideas, more money in the bank, and the ability to distribute your content across multiple platforms or publications.
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Freelancer for 30 years. Found in: Newsweek, The Points Guy, Cruise Critic, MSN Travel, Writing Cooperative. Author of the Falcon Guide. https://melindacrow.substack.com/Ebony Salmon had a hat trick for the Houston Stones on July 16th, and it’s notable for a few reasons other than hat tricks being remarkable.
Salmon joined Nichelle Price as the third teammates to score a hat trick in the same National Women’s Soccer League. Megan Rapinoe and Kim Little had hits for the Seattle Reign in 2015, and the North Carolina Courage got two from Kristen Hamilton and another from Lynn Williams in 2019. If the Dash are looking for an indication, both of these teams advanced to the NWSL Championship in their respective seasons with the Braves hoisting the trophy. The Dash, as you probably know, have yet to make the playoffs since joining the league in 2014.
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Salmon was playing only his third game
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