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How To Make Money Off Youtube
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How Many Youtube Views Do You Really Need To Make Money?
YouTube stars are today’s self-taught celebrities – people who have built an audience by creating content geared to teach, entertain, evaluate and be awesome on the Internet.
Most of these small screen celebrities do what they do just for the sake of it, to scratch the itch to create things and be in front of an audience.
Making money might not be your reason for starting a YouTube channel, but the opportunities to earn are a pleasant surprise when you realize just how many of them there are. You can also check out our guide on making money online.
According to Forbes, these 10 channels were the highest earners on YouTube from June 2017 to June 2018:
Youtube — Group 82 University
This list might leave you with a lot of questions about how these YouTube stars earned their fortunes. Let’s explore some of these questions.
Content creators are not paid by YouTube for the videos they upload. Even videos are not monetized by default. To start making money on YouTube, you need to enable monetization in your YouTube account settings. From there, you have the option of joining the YouTube Partner Program or having your videos listed in YouTube Premium.
There are quite a few conclusions from the Forbes list, leaving aside millions of dollars earned and subscribers gained.
First, YouTube channels can be monetized even if they don’t have millions of subscribers. Your earning potential is not only determined by the number of subscribers and views you have, but also by the level of engagement you generate, the niche you serve and the revenue channels you explore. That’s not to say that subscriber count isn’t important — check out our tips for getting more YouTube subscribers.
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Second, this top 10 earnings list may give the impression that the millions of dollars earned come directly from YouTube. In fact, each of these channels has its own lineup of merchandise. These channels found and built their audiences first, before launching their own merchandise. If making money from YouTube is in your marketing plan, the first step is the same for everyone: having a clear understanding of your target audience.
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Building your own audience puts you in a great position to monetize content in a variety of ways. But you can only make the most of the opportunities you have if you understand the makeup of your audience.
For many YouTubers looking to monetize, the more niche your channel is, the better positioned you are to work with brands looking to target specific audiences (more on that later).
With this demographic information in hand, you’ll better understand your own audience and be able to work better with brands. All demographic information can be gleaned from your YouTube analytics, but to compare your own channel to others, try a tool like Social Blade.
With that out of the way, we can start talking about the different ways your YouTube channel can make money.
How To Get Free Youtube Subscribers To Grow Your Channel
Just like learning how to make money on Instagram or blogging, your audience can unlock your YouTube channel’s earning potential. But when you create multiple revenue streams, through hustles or side businesses, it’s easier to generate revenue.
The first revenue stream you’re likely to tap into is ads. If you want to make money on YouTube without creating videos or as a content creator, joining the YouTube Partner Program and setting up monetization is a vital step. You can sign up for monetization once you hit 1,000 subscribers and 4,000 watch hours last year.
Once that’s done, go back to the dashboard and click on the Analytics tab on the left side. From there, you’ll need to choose Revenue from the tabs at the top, then scroll down to the Estimated Monthly Revenue graph to get an idea of your forecasted revenue.
The number of views you get does not correlate with the revenue you earn. If your video gets thousands of views but no one watches or clicks on the ad, then you won’t earn any money. This is due to YouTube’s criteria for billing advertisers: a viewer must click on an ad or watch the ad in its entirety (10, 15 or 30 seconds) for you to get paid.
Youtube: Only Channels With 10k Views Can Make Money Off Ads
However, with the launch of YouTube Premium, you no longer need to rely on advertisers to create engaging or compelling ads to generate revenue.
In this episode of The Masters, co-founders Patrick and Lewis of Patrick Adair Designs share the exact strategy they used to create and promote a YouTube video that garnered a million views. Press play to hear their story and subscribe to weekly episodes.
YouTube Premium is a paid subscription program that allows fans to watch and support their favorite creators ad-free. For creators, there isn’t much change, as they will be paid for content consumed by non-members on YouTube along with content on YouTube Premium.
Creators are paid for YouTube Premium based on how much content members watch. Consider the revenue you earn from YouTube Premium as a secondary revenue stream in addition to what you already earn through ads.
How To Make Money With Your Youtube Channel
While it’s easy to set up, making money from advertising as a YouTube partner is far from the most lucrative income stream you can create for yourself.
YouTube has recently received a lot of backlash due to its decision to be more transparent about advertising on the platform and what qualifies as “advertiser-friendly” content. Essentially, many creators feared that, due to the nature of their content, they would lose out on ad revenue that helps sustain their channel.
But the reality is that YouTube has been demonetizing content it deems unsuitable for advertisers since 2012 through an automated process, without notice and without the knowledge of the content creator.
Now, the situation is actually better, as creators are notified when their content is flagged and can appeal whenever they feel a video has been mistakenly deleted from YouTube’s advertising network.
Check Your Youtube Revenue
Advertising can be a common means of generating passive income for creators, but the tradeoff is that YouTube gets to keep around 45% of advertising revenue.
There are many products to sell that can help you earn money from your YouTube channel. Make and sell merchandise – t-shirts, mugs, tote bags, hats, etc. – has a benefit beyond income.
Merchandise increases your exposure, putting your online brand and personality into the offline world, and deepens the relationship between you and your fans as they literally “buy into” what you are doing.
And when it comes to handling orders, you can integrate your store with services like Oberlo or one of the many print-on-demand providers that handle shipping, customer service and support, allowing you to reap all the benefits of a dropshipping business. It requires less effort on your part.
How To Get Free Youtube Subscribers (the Real Way)
Alternatively, you can partner with an existing merchandising network for creators such as DFTBA (Don’t Forget to Be Awesome). However, you’ll be competing with other YouTubers and have less control over how you add products, offer discounts, integrate your content, and all the perks of owning your own e-commerce site.
You can even take it a step further by making and selling your own unique products and boosting your business through your YouTube channel like Luxy Hair did to sell their hair extensions with how-to hair-related video tutorials.
As a YouTuber who has already built up an audience, you’ll have two advantages right from the start that other store owners would be jealous of:
When money is all that stands between an idea and its execution, crowdfunding is a good way to make that happen.
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If you need help buying better equipment, hiring actors, or covering other production costs, you can call on your own audience and the crowdfunding community to contribute if your idea is compelling enough.
Many successful crowdfunded creative projects tend to offer a preview or “trailer” that gets people excited, so consider recording a video explaining your project or offering a preview of what it will look like, like this popular Kickstarter for Kung Fury, a short -film in homage to the action films of the 80’s.
Similar to crowdfunding a project, you can also set up “fan funding” streams to get donations from your audience.
As a creator, you contribute your voice to the Internet without forcing your audience to pay for entry. So, if you’re offering good content, your audience might be inclined to continually support you.
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Many fan funding platforms offer creators another place for people to discover their content and a way to engage their most loyal audience.
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