Money · October 25, 2022

How To Make Money On

How To Make Money On – It’s hard to imagine a creator economy without YouTube. From viral cat videos to in-depth tutorials, there’s something for everyone. This enormous reach is why so many talented creators flock to the platform.

According to a study of professional content creators, almost half of respondents cited YouTube as their primary platform.

How To Make Money On

How To Make Money On

One of the reasons for this domain is that YouTube started paying its users from the beginning by creating a Partner Program. YouTube partners earn money from advertising revenue from ads that appear on their videos.

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The simplicity of this model attracted millions of manufacturers and led to several success stories. However, it wasn’t long before creators began to realize the dangers of relying solely on advertising revenue for their income.

The money generated from ads fluctuates wildly, with no say in the channel owners. Plus, YouTube gets the final vote on who can and can’t monetize their content. This means that many talented video creators have spent hours on videos only to have them monetized or removed from YouTube entirely.

Fortunately, there are alternative ways to make money on YouTube. In fact, you’ll find that the most successful creators rely less on ad revenue. This article will introduce 7 additional sources of income that real creators use to make money without relying on ads.

Pro Tip: Based on our research, we’ve found that the direct support method (#3) is the most sustainable option for both new and established creators. Creators who focused on developing this source of income as their primary business model tend to experience more consistent and reliable income as they grow. If your goal is to become a full-time creator, keep this in mind.

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Merchandising is often the first thing alternative income creators add to their channels. With the rise of tools like Spring, it’s easy for you to print your channel logo on a wide range of products, including:

Additionally, YouTube has made it even easier for creators to sell their physical products with the addition of their merch shelf. This tool allows certain platforms (Spreadshop, Spring, and Suzuri) to integrate directly with YouTube so you can display your products directly below your videos.

Offering your audience a physical product, whether it’s a t-shirt or a mug, is a great way to deepen your relationship with them while equipping them with a way to advertise your brand.

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One channel that has taken their merchandising strategy to the next level is TeamRICCHEY, a fitness vlogging channel run by Craig Richey and Jasmine Cabourn. Together, they leveraged their online audience to create a brand called Learning Resources Play Money Coin Set Of 30 Pennies, 20 Each Of Nickles, Dimes, And Quarters, 4 Half Dollars, And 2 Sacagawea

Which sells everything from t-shirts to bars. To ensure the quality of their products, they work directly with a manufacturer and host regular releases as opposed to the traditional always-on dropshipping model that most creators use.

A natural evolution of physical products are digital ones. These usually take the form of information products such as e-books and online courses, as well as private paid communities.

YouTuber Gillian Perkins is an excellent example of a channel that uses this model well. Perkins makes videos for aspiring entrepreneurs on productivity, creativity and online business.

In addition to the free videos available on his channel, Perkins invites audience members to learn more by interacting with his products:

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Not all digital products have to be educational. Other examples include templates, printables, recipes, music, fonts, preset filters, and more.

Direct support is one of the fastest growing revenue areas for creators. This avenue was popularized by Patreon, where fans could fund their favorite creators for a few dollars a month in exchange for additional content or access.

A successful example of this is the Gone with the Wynns channel. So far, they have over 1,400 patrons who pay between $2 and $250 a month to fund their videos.

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YouTube entered the direct support space in recent years by offering creators two options for receiving money from their audience. The first is memberships, which give audience subscribers additional benefits during live chats. Here’s an example from Graham Stephan’s channel.

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The second option that YouTube has added is called clapping, which is essentially a tip jar built into the YouTube platform. The example below is from the Psych IRL channel.

That’s why many creators turn to platforms like , which requires 0% so that makers can keep more of the money they make.

Repurposing your content is one of the most efficient ways to increase the ROI of every item you create. Authors do this by turning their book chapters into web-friendly SEO articles. Artists and photographers also practice this strategy by reposting their images with different arrangements, filters or edits on various platforms.

One way video creators can take advantage of this tactic is by transforming their video content into written and audio forms.

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Shelby Church, a YouTuber known for his home tours and Tesla videos, transcribed one of his most popular videos and posted the article on Medium. This single item earned over $6,000.

Repurposing your content allows you to reach potential fans outside of the YouTube sphere while taking advantage of the monetization opportunities available on other platforms.

One tool that can simplify this process is Descript, a video editor that can automatically produce podcast audio and written transcripts from your video files.

How To Make Money On

One of the benefits of growing an online audience is that they begin to trust your expertise and knowledge. Their trust can then be leveraged in the form of recommended tools, products and experts.

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This referral cycle is called affiliate marketing. Creators find products they like to use and then earn a small commission when they recommend them to their audience.

Nick Nimmin is particularly effective at using this strategy to support his channel. Nimmin creates content for other aspiring video creators, primarily those interested in mobile and live video. The description section of each video they create contains a series of links that direct the audience to recommended tools such as:

Nimmin includes 5-8 recommendations in the description of each video so that fans can easily find the products mentioned in the videos. In addition, Nimmin also creates content around recommended tools, such as tutorials on how to use them properly.

Each niche has unique specific tools, books and resources. If you’re interested in using affiliate marketing as a source of income for your channel, take some time to audit the things you use and consume on a regular basis. Next, research whether these articles have affiliate or referral programs that you could join.

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For partnerships, creators still leverage the trust they’ve built with their audience. But instead of their income depending on how many people take their recommendation, the companies pay creators upfront.

Similarly, for branded offers and sponsored videos, creators take the time to promote businesses directly in their videos. This way, the video is not interrupted by an ad and the audience can hear the ad directly from a trusted figure.

YouTuber and professional photographer Peter McKinnon generates most of his income through this method. McKinnon has been able to work with several high profile brands including Adobe, Epidemic Sound, Squarespace, Skylum and more. One of its most successful brand deals was a collaboration with Nomatic, which produces various camera equipment products.

How To Make Money On

It’s worth noting that this revenue stream is typically reserved for larger channels. Brands look for influencers with established audiences where trust is present. Smaller creators are still in luck, however, as more businesses begin to see the value of micro- (10,000-100,000 followers) and nano-influencers (1,000-10,000).

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The final monetization method covered in this article is the practice of licensing your content to larger media groups. If you’re familiar with how stock images work, you’ll recognize some similarities in the model.

Creators submit their videos to aggregators who pay a one-time fee for full ownership or a smaller fee for editorial use (meaning the ways they are allowed to use the video are limited).

One of the most popular examples of licensed content is the Fail Army channel, a subsidiary of Jukin Media (

If you create niche content or segments of your videos have viral potential, this may be a good avenue to pursue. Also, if you want to raise the production level of your videos, adding licensed content to your work may be an option to consider.

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It is possible to make money on YouTube without chasing unreliable ad dollars. In this article, you’ve seen at least seven channels that are building sustainable businesses around alternative sources of income.

That said, here are some points that all creators should keep in mind when looking to monetize their channels.

Making money on YouTube is an exciting process that requires strategy, creativity and courage. Remember that all the channels you are looking for before started exactly where you are today.

How To Make Money On

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