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How To Make Money On U Tube
YouTube stars are today’s self-made celebrities — people who have earned an audience by teaching, entertaining, reviewing, and creating content ready to become the best on the Internet.
Youtube Monetization: How To Make Money From Your Videos • Uppbeat
Most of these small screen celebrities are itching to do what they do, create things and be in front of an audience.
Making money may not be the reason for starting your YouTube channel, but the earning opportunities are a pleasant surprise when you realize how many of them there are. You can also check out our guide on how to make money online.
According to Forbes, from June 2017 to June 2018, these were the top 10 highest-grossing channels on YouTube:
This list may leave you with many questions about how these YouTube stars made their fortunes. Let’s explore some of those questions.
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Content creators are not paid by YouTube for the videos they upload. Nor are videos monetized by default. In order for you to start making money on YouTube, you must enable monetization in your YouTube account settings. From there, you have options to join the YouTube Partner Program or have your videos listed on YouTube Premium.
There are a few takeaways from Forbes’ list of members who have earned and received millions of dollars.
First, YouTube channels can be monetized even if they don’t have millions of subscribers. Your earning potential is determined not only by the number of subscribers and views you have, but also by the level of engagement you create, the niche you cater to, and the revenue channels you explore. That doesn’t mean subscriber count doesn’t matter — check out our tips for getting more subscribers on YouTube.
Second, this list of top 10 earners might give you the impression that millions of dollars earned come directly from YouTube. In fact, each of these channels has its own line of business. These channels first find and build their audience before launching their own merchandise. If making money on YouTube is your marketing plan, the first step is the same for everyone: have a clear understanding of your target audience.
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Building your own audience puts you in a great position to monetize content in a variety of ways. But only if you understand the makeup of your audience will you be able to take full advantage of the opportunities you have.
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For many YouTubers looking to monetize, the better your channel is, the better position you’ll be to work with brands looking to target specific audiences (more on that later).
With this demographic information in hand, you will have a better understanding of your audience and will be able to work better with the brand. All demographic insights can be drawn from your YouTube analytics, but try a tool like Social Blade to compare your own channel to others.
With that, we can start talking about the different ways you can monetize your YouTube channel.
Just like learning how to make money on Instagram or through blogging, your audience can unlock the earning potential of your YouTube channel. But when you create multiple revenue streams through side hustles or businesses, it becomes easy to monetize.
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The first revenue stream you’ll look for is ads. Whether you want to make money on YouTube without creating videos or as a content creator, joining the YouTube Partner Program and setting up monetization is an important step. You can apply for monetization after you hit 1,000 subscribers and 4,000 watch hours in the last year.
Once that’s done, go back to the dashboard and click on the Analytics tab on the left side. From there, you need to choose Revenue from the tabs at the top, then scroll down to the Monthly Estimated Revenue chart to get an idea of your projected revenue.
The number of views you receive is not related to the revenue earned. If your video gets thousands of views but no one watches or clicks on the ad, you won’t make any money. This is due to YouTube’s criteria for billing advertisers: a viewer must click on an ad or watch the ad for 10, 15, or 30 seconds to get paid.
However, with the release of YouTube Premium, you no longer have to rely on advertisers to create attractive or enticing ads to generate revenue.
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In this episode of Masters, Patrick and Louise, co-founders of Patrick Adair Design, share the exact strategy they used to create and promote a YouTube video that earned millions of views. Press play to hear their story and subscribe for weekly episodes.
YouTube Premium is a paid subscription program that allows fans to watch and support their favorite content creators without ads. For creators, not much changes, as they will get paid for content consumed by non-members on YouTube alongside content on YouTube Premium.
Creators are paid for YouTube Premium based on how many subscribers watch their content. Consider the revenue you earn from YouTube Premium as a secondary revenue stream in addition to what you’re already earning through ads.
While it’s easy to set up, making money through advertising as a YouTube partner is far from the most lucrative revenue stream you can create for yourself.
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YouTube recently received a lot of backlash due to its decision to be more transparent about advertising on the platform and qualify as “advertiser friendly” content. Inevitably, many creators feared that, due to the nature of their content, they would lose the ad revenue that supports their channel.
But the reality is that YouTube has been demonetizing advertiser-unfriendly content since 2012 through an automated process, without warning and without the knowledge of the content creator.
Now, the situation is actually better, as creators are notified when their content is flagged and can contest any time they feel a video has been mistakenly removed from YouTube’s ad network.
Ads can be a common way for creators to generate passive income, but the trade-off is that YouTube gets to keep about 45% of the ad revenue.
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There are many products to sell that can help you make money with your YouTube channel. Creating and selling merchandise — T-shirts, coffee mugs, tote bags, snapbacks, you name it — has benefits beyond revenue.
Merchandise increases your exposure by putting your online brand and personality into the offline world and deepens the relationship between you and your fans as they “buy into” what you’re doing.
And when it comes to order handling, you can integrate your store with Oberlo or one of the many print-on-demand providers that take care of shipping, fulfillment, and customer support, letting you reap all the benefits. A dropshipping business that demands less effort on your part.
Alternatively, you can partner with an existing business network for creators, such as DFTBA (Don’t Forget to Be Awesome). However, you’ll be competing with other YouTubers and have less control over adding products, offering discounts, integrating your content, and all the benefits that come with owning your own ecommerce site.
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You can go a step further by creating and selling your own unique products and powering your business through your YouTube channel, like Luxy Hair did with hair-related video tutorials selling its hair extensions.
As a YouTuber who has already built up an audience, you’ll have two advantages from the start that other store owners would envy:
When money is everything between an idea and its implementation, crowdfunding is a great way to do it.
Whether you need help buying better equipment, hiring actors, or covering other production costs, you can call your audience and the crowdfunding community to pitch if your idea is compelling enough.
How To Make Money On Youtube
Many successful crowdfunded creative projects tend to offer a sneak peek or “trailer” to get people excited, so consider filming a video that explains your project or offers a taste of what it will be like, like this popular Kickstarter for Kung Fury, an 80s action flick. A short film that pays homage to the movies.
Similar to crowdfunding a project, you can also set up “fan funding” streams to source donations from your audience.
As a creator, you are contributing your voice to the Internet without forcing your audience to pay for entry. So, if you are offering good content, your audience may be willing to support you on an ongoing basis.
Many fan funding platforms offer creators another place to discover their content and a way to engage their most loyal audiences and reward them for their support.
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The wait bot is a great example of why YouTube creates more long-form written content than videos
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