How To Start A Craft Business – The world is full of artistic people who sew, paint and print their way of life. Crafting is a great way to relax, unwind, and let your creative side shine.
According to Statista, the global craft market is expected to reach $50.9 billion in 2024. Now the world of the internet makes it easier than ever and before starting a craft store, there’s nothing stopping you from taking your crafting skills to the next level.
How To Start A Craft Business
Building an online craft business gives you the opportunity to take your passion and turn it into something that makes money. Later, you can decide if you want to work on it full time or treat it as a side hustle that can give you extra money.
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So, how do you get started? Here is a list of 9 steps to help you create your own business.
The first step in starting a craft business is deciding what you will sell. Your decision on what to “do” will depend on what you like to do. However, it is also important to research the market and see what would sell for your company.
Examine your industry and ask yourself what kind of products you can offer under your name to get customers to buy from you. For example, you may be good at making your own soap, but there are tons of other makers just like you out there. How will you stand out? Maybe you can promise a soap made with special ingredients?
Buy secondary market research from groups like MarketResearch.com, Nielsen and NPD to find out about popular items. Some of the options may include:
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For more inspiration, use Google Trends to find out what people are talking about in your industry. Alternatively, try asking your friends what they would like to buy.
Many people are looking for a hat box these days, so this could be something that you can offer at your craft store.
For those learning how to start a craft business, there is good news: the craft industry is a very diverse field. Selling in this industry means that you can target different demographics and customer segments depending on the products you sell.
If you sell household essentials such as key hooks and blankets, you can focus on older customers who can afford to buy items for their homes. If you sell handmade friendship bracelets and bath bombs, you can probably target a slightly younger audience.
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To know your target audience, think about who might like your products. If you are starting a small craft business selling baby blankets, your primary customer will likely be new parents. However, you can also appeal to your relatives who want to buy baby shower gifts.
You can find more information about consumers at things like the U.S. website. Census Bureau, Nielsen, and even by looking at Facebook Audience Insights tools for social media analysis.
When you’re learning how to start selling crafts online, you may get distracted by things like planning what products to sell and finding your target audience. Pause for a second, though – it’s important to plan ahead.
Creating a business plan is a must. Think of it as a compass for your business, keeping you on track, no matter what’s happening in your industry.
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Business plans remind you of your vision and mission statement. These documents are also very important when trying to get business financing from a bank or investor. Here are some of the things your plan should include:
If you still feel unsure about business plans when learning how to start a craft business, you can find online video tutorials that can help you write your business plan. Or use the business plan template to get started. You can change the information there to reflect the brand and vision of your business.
In this step, you will create a plan for how you will create your crafts. There are many ways to get involved in this process. For example, you can check out other courses or webinars online to teach you how to improve the skills you already have. For example, if you like to make jewelry, you can learn how to make necklaces or earrings. Try:
It’s hard to grow a business when you’re the only person working on your creations. As your business grows, there is a good chance that you will need help getting the money to run smoothly. Finding a designer can make it easier for you to run your business.
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You will probably also need to find a supplier who can provide you with the raw materials you need to make your product. This may include paying for special types of wool or yarn for your textile company. Consider:
For beginners learning how to start a craft business, it may be better to choose a low-cost business model, such as dropshipping. This allows you to create a craft store and list products on your website. When someone buys an item from your online store, a third-party seller manages the fulfillment process – from packaging to delivery to the customer’s door. You don’t keep inventory, so you save storage costs…and time. Dropshipping is the perfect business model for aspiring entrepreneurs who want to focus on marketing their business instead of worrying about inventory management.
Branding is one of the most important things you can do for a craft business. Because people buy from companies they know, like, and trust, you need to present them with a brand that leaves a lasting impression. Good branding includes everything from a memorable company name to a catchy logo, meaningful color palette, and even a unique tone of voice.
Creating a brand is easier than you might think, thanks to some great online resources. For example, Shopify offers:
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These tools make building a memorable business as easy as possible. For example, you only have to enter keywords, such as “ceramics” or “knit,” into the slogan generator, and it will generate dozens of slogans for you to think of.
If you’re struggling to design everything yourself, you can work with professionals from sites like Fiverr, Upwork, and DesignCrowd.
Part of your checklist for starting a craft business should include making sure everything in your company is set up correctly from a legal and property perspective. Just because you run a simple company selling handmade scarves doesn’t mean you don’t have to register your business, for example.
If you are not sure how to legally set up a small business, you can find a lot of information on the Internet or talk to a tax professional. Other factors to consider include:
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If you’re worried that you might not have the paperwork you need, or don’t know what certain documents mean, then you might need to talk to a professional just for peace of mind.
It’s your chance to combine different elements, such as the colors of your chosen brand, logo, and product pages, in order to have an entire online store. With an ecommerce platform like Shopify, creating a professional looking website is a breeze – you can build an ecommerce site in less than 30 minutes.
If you’re willing to take advantage of the time- and money-saving benefits of dropshipping, you can access DSers – an AliExpress import tool for Shopify.
The great thing about Shopify is that you can customize different features, from your templates and themes to your apps and other tools, which can help you make your store stand out.
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One of the hardest things to learn about starting a craft business is figuring out how to attract customers to your store. Marketing is an important part of selling crafts. The amount you spend on promotion will largely depend on your budget and the strategies you use.
Still need ideas to start a craft business? Here are some examples of successful types of crafts to inspire you.
An excellent example of an artisanal company, the Artisaire brand offers consumers a wide selection of wax stamps and accessories. You can find everything from customized stamps for your letters to amazing waxes here. This is a good example of how craft companies can go about their product selection and appeal to a wider audience at the same time.
Artisaire makes its own products in a Canadian factory; the business is family run by the Thomsens.
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The Honeybunch Store by Lisa Jolly is a business built entirely on passion. The founder, Lisa, believes in creating amazing soaps and bath products with natural ingredients. Lisa started her career in retail and founded other businesses before starting Honeybunch Shop.
According to Jolly, he didn’t know anything about making soap when he first came up with the idea for his online store, but he quickly became an expert.
The story of Cedar and Sail proves that anyone can learn to start a craft business and pursue their passions in their spare time. The
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