How To Start A Lawn Care Business A Whole New Way – Russell Jeffcoat, owner of Legends Lawn Care in Blaine, Washington, had more than just dreamed of owning a business one day. He took decisive action by starting the lawn care business of his dreams, then made $100,000 in his very first year!
Today, he rakes in between $500 and $6000 every time he takes his machines out and works on people’s lawns. Although he started his lawn care business with just $2,000 when he was a senior in high school, it is now a six-figure business.
How To Start A Lawn Care Business A Whole New Way
In this article, we’ll go through the exact steps you need to follow to start your own highly profitable lawn care business. Lawn care is a $102 billion a year industry, and it is expected to grow phenomenally with each passing year.
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You will discover everything you need to know about running a successful lawn care business. It includes tips such as innovative ways to create a business plan, getting your website to rank on Google, building long-lasting relationships with your customers, and much more!
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He says even if you only have a lawnmower and a broom, you can start a lawn care business tomorrow:
That’s all you need. So you can be in business for less than $100. Just start. You can just go sell a job, say, ‘Okay, I want to trim your bushes for say $500. You say (to the customer), ‘I need 50% off.’ So you have $250. You can go spend it, say $200 of it, to get a hedge trimmer and a broom. So they have already given you money up front so you can do the work already.
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He started his lawn care business with only $2,000. He bought a $200 blower and a $150 weed eater with that money and kept the rest in reserve.
Soon he had enough cash to buy some of his bigger equipment for 0% down financing. These included things like a tractor, a tipper trailer and an industrial forest cutter.
Soon you will have funds to reinvest in your lawn maintenance business. And remember Russell’s words when you encounter obstacles:
Suppose you are ready to turn your dull idea for a lawn care business into a glorious reality. In that case, you’re going to need a business plan.
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You will use your plan as a detailed outline to get you from where you are now to where you want to be. It is a must for all business owners who want their company to thrive.
Having a business plan means you will achieve your entrepreneurial goals sooner rather than later. This will help organize every detail to get your business off the ground, exponentially increasing the chances that your lawn care business will be a huge success.
If you don’t need a bank loan, your business plan can be short, sweet and to the point.
Traditional business plans are what most entrepreneurs use, and they require a lot of detail and work. They can get so complicated and complicated that they can be dozens of pages long.
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Lean startup business plans are much less structured because they focus like a laser-guided missile on only the most essential facts.
They can be completed in sixty minutes or less, and are usually no longer than a single page. Here is an example of one.
If you’re a detail-oriented person who just likes lots of details, you might want to go with the traditional kind. Just keep in mind that you don’t have to conform to the format that every other businessman on the planet uses.
Make your own way to formulate a business plan for the lawn care company that meets your needs. If you do, your plan will be that much more useful to you.
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While you don’t need to have any landscaping skills, you will need to at least learn the basics before starting your lawn care business.
For essential services like cutting and edging, you probably won’t need much education. However, as you grow your business and add services, you may need specialized training. You can learn a lot of what you need to know from YouTube or in books you can check out at your local library.
These days you can’t really succeed in business unless you create a website. By having one, you will make yourself more visible and generate more leads.
Some people get scared at the mere thought of putting together a website. However, in this day and age, those fears are unfounded because it’s easier than ever for even a beginner to create a top-notch website.
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There are a few essentials that every lawn care business website should have. If you need a license, display it prominently on your website to reassure customers and establish credibility.
You should also have a list of specialties to differentiate yourself from all your competitors. Another thing you should include are testimonials from satisfied customers. A portfolio of past work is another great thing to have.
Always keep your contact information where everyone can see it. While the main reason for doing this is so that prospects can contact you, the search engines also use it for ranking.
Make sure you have a compelling call to action. If you want customers to call you, display your phone number with a “Call Us Now” button above it. If you’re going to generate leads, you can have a “Get Your Free Estimate” button that sends your prospective customer to a form they can fill out.
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You need robust SEO so you don’t get steamrolled by your competitors. Make sure you’re sending the right SEO signals by prominently displaying your brand and logo on your site.
Your site should also be mobile friendly. That’s because more than half of all local searches are mobile searches.
Choose the right targeted keywords for your business. These are the ones that are going to be the most profitable. It is better to focus on long-tail keywords (three words or more) because they are easier to rank for.
You must understand the intent behind the use of the keyword. This is why a user is searching for that particular term.
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For example, if a searcher types “lawns” into the search box, they can search for all kinds of things. Several that come to mind include the history of lawns, how to care for a garden, or why my lawn is better than my neighbor’s.
But if he types in “best lawn care near me,” you know he wants to hire someone to do his lawn.
Business listings such as “Google My Business” are essential. A GMB listing can help you rank on Google and get new customers for your lawn care business.
Local backlinks are also important. Ask business partners, local business directories and local news outlets to link to your business.
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Google Ads is Google’s advertising service that allows businesses to display their ads on Google’s search results pages (SERPs).
This is one of the best ways to advertise online. If used correctly, Google Adwords can double or even triple your customers. This is an extremely effective marketing strategy if you are looking for your first online customers.
In other words, you can ensure that your ad is only shown to prospective customers. You can filter your audience based on geographic location, age, keywords, and other factors.
It’s true that you can start a lawn care business with just a push mower and a broom. However, as you expand your lawn business, you will want to add some or all of the following equipment and supplies:
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If you’re just starting out, you’ll probably want to be a sole trader. Most small businesses are sole proprietorships because it is the easiest and cheapest way to start a business.
In a sole proprietorship, you and the business are one and the same. A sole proprietorship is unique among business entities because it is the only one that does not need to register with a state.
The major disadvantage of this type of business structure is that your personal finances and those of the business are one and the same. Also, as the owner, you are personally liable for any and all debts.
You will pay business tax on net income. You also have to pay self-employment taxes, which cover Medicare and Social Security. Since these taxes are not taken out of your business income, you must make estimated payments on them, which are usually done quarterly.
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If you have a lawn care business, you will need lawn care business insurance if you accidentally damage a customer’s property. Or, if an angry customer who was less than thrilled with your work decides to sue you.
The average price of a standard $1,000,000 to $2,000,000 general liability policy for someone with a lawn care business is about $50 per month.
However, if you plan to have employees work in your lawn business, you will need to get one to open a business account, apply for a business license, or get a loan.
Each state has its own criteria for whether you need to get a license for your lawn business.
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To make it more complicated, you may need local licenses as
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