How To Start A Make Up Business – I want to talk to you a little bit about 5 easy steps to start a makeup artist business, how to get started in creating a professional freelance makeup artist business.
Let me share five necessary steps to get your feet wet. Get you started in the right direction and launch your makeup, hair and beauty business.
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So first let’s talk about accreditation. You need to figure out why you want to get into the makeup industry. Whether it’s makeup, hair styling, nails, or skin care, you need to find out what your state requires of you to be a professional. I can’t speak for all states. Every state is different. Some don’t need it, but check before you start offering your makeup services.
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You can quickly go online and find out on state government sites for certifications or by doing a Google search. It will easily tell you what specific certification requirements are needed.
This is the first thing you need to do before you start your beauty business, paint faces and just start having a great, beautiful career is to get your certification first.
Next, you need to build a starter makeup kit when starting a makeup artist business. When I started in this business 1,000,000 billion years ago, the internet didn’t even exist, but today you have so much to do. There is so much information at your fingertips that starting the process is easy. My best suggestion to all you budding makeup artists trying to get here to build a line would be to go online.
You can easily search for building a bridal package. Check out the different types of professional makeup artists in your area.
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.” Doing this will lead you to tons of different tutorials, industry professionals who just have a wealth of information they want to share with you about products they’ve found have helped them. They go through direct product links. They go over their experiences and the pros and cons of some makeup products. You can find everything you need with a simple search online either through Google, YouTube or Instagram. When you’re looking for a variety of beauty professionals in the industry who just love to talk about these things, they’re going to share their favorites with you.
Just write notes on paper on your phone wherever you plan to take notes and take all the information from these various sources and condense it into one format where you now have the foundation to build your bridal package.
You will find out which products work best for you. If you want to be in bridal beauty, look for bridal makeup artists, those stylists use different products than makeup artists who do theater work, produce crazy masks for sets and such. There’s no need to fill your makeup bags with any of that stuff if you’re focusing on the wedding, right? So cut it out, brush up on different artists who are industry influencers, top bridal or makeup artist professionals in the industry, and see what they have to say about their favorite products they use.
Doing this will help. You can really point you in the right direction to figure out how you want to build your makeup kit and what products you want to add to your kit.
Why Did We Start Wearing Makeup?
When you start a makeup artist business, the beauty ring light is huge; This is a game changer. Don’t hit the pavement making a face, make a face without a professional beauty ring light guys; it will be a disaster. I’m trying to make you successful here, so I can guarantee this, okay? Having been doing this for over 20 years, I’ve been around a lot longer than this beauty ring light. It amazes me. I don’t leave home without my light men. Okay, that’s the critical factor; my bookings have increased significantly since investing in my ring light.
I’m going to give you a little background on why I felt this was so important to our makeup business and hope you can take something away if you don’t already know.
I always tell my clients when I’m going to work on them, I give them a little training because obviously I have a ring light with me whenever I have a client or a warm body in my chair. So I always like to give them a little education.
Chances are your client won’t; many of them don’t understand. Other than, hey, it just makes me look awesome, right? Well, yes, it makes you look fantastic, but there are more technical details behind it. So for me the essential features of this beauty ring light and why I don’t leave home without it
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When I work on a client, it allows the “beauty professional” to see everything on her skin.
I’m going to do a little test drive here and show you what I mean. So, you see, completely without a filter, everything is like through true colors, everything. I’ll turn off the ring light second and show you what happens. Like now, what you’re likely to see is like a ton of shadow. We will have dark areas. You won’t see any clarity of true pigmentation coming through. Okay, let’s turn them back to how they are.
They might say hey, I don’t know if I want you to see everything that’s going on. My skin is kind of crazy right now.
That’s exactly the way I want to see you photographed at your best for your event.
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When we take pictures after I’ve done your makeup trial, I want you to see what comes through the lens because your appearance is out of the question.
You don’t want to ask these questions. If your customer isn’t getting the full story of what you’ve created in their face, you’re doing something wrong. You have to change it.
It allows the true form of pigmentation to be seen in the camera lens. You take these pictures of them at your trial so they can see what they look like. Then they immediately go and look in person too, probably in the bathroom mirror where the lighting is much softer, dimmer, more candlelit. This creates more shadows; everything will kind of get deeper and darker.
Hey, we listen, we look in person, but I want you to see exactly the way the color describes. The ring light is very important because the way we’re going to photograph during our experiment and you look at the picture afterwards, you see all these colors and how beautiful it looks. You can almost 90% know the exact way you are going to shoot on your wedding day.
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That’s why we take photos with the ring light on, this way the colors come out when you shoot, allowing the real pigment to come through.
The bride’s number one concern on her wedding day and the things she thinks about are the gods…
Well, how awesome is it that you can give them a trial so many months in advance whenever you do it, and you can do it with just your smartphone. You can just say, Hey, look, this is exactly how you’re going to photograph on your wedding day, because your photographers use very similar lighting through their cameras when they’re shooting their wedding day. All the photographers I’ve been able to work with in this industry over the years love it.
When a photographer sees that an artist has one of these lights, they are very excited to see what the beauty professional is using this light because this is very similar to the lights they use. Being able to deliver it to your bride and say, This is how you’re going to shoot, is a pretty damn impressive detail.
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This is very important to brand yourself in the industry; you need to know what to focus on when starting a makeup artist business.
I think it’s important to dig deep for this and see where your heart takes you. I think the best way to start and get you there is to get your feet wet a lot. As an
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