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How To Start A Picture Framing Business
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Design Your Custom Picture Frames
When planning your picture framing business, it’s important to think about how much demand your products and services are likely to be in, and assess the level of existing competition. Market research will help you with this.
You need to consider whether there will be enough demand for a picture framing business in your area. Be aware that the demand for picture framing is likely to be affected by economic conditions – spending on non-essentials like art will always decrease when money is tight. But in general there is a fairly steady demand for good quality handmade frames and an even bigger market for cheap standard size frames for photos, prints etc. However, competition at the cheaper end of the market is likely to be very strong, with ready-made frames commonly available in photo shops, gift shops, homewares and stationery stores, as well as online.
Potential customers include the public, businesses and organizations. Members of the public may include art collectors looking for high-quality framing services, those looking to frame their own artwork, or others simply looking for inexpensive ready-made frames for their photographs. Commercial customers can include professional photographers, artists, art galleries, museums, hotels, restaurants, pubs and organizations such as schools, colleges and hospitals.
Consider the demand for picture framing in your area – this will be influenced by the size and nature of the local population and the state of the local economy. The range of picture frames you want to offer – from inexpensive off-the-shelf frames to more expensive custom frames – will affect the type of customers you attract. You can offer a wide range to suit all tastes and budgets, but it may be better to try to tailor the range of frames and services offered to the needs and wants of local customers.
Problem Framing Toolkit
If you offer high-quality framing services or restoration and repair work, you may be able to attract customers from further afield. Advertising in arts and crafts magazines and sending details of your services to art galleries will help make your business known to a wider audience. However, getting work from further afield will depend on building a good reputation, which can take time.
Local businesses that may be interested in your services include professional photographers, artists, art galleries and museums. From time to time you can also get work in restaurants, hotels, pubs, schools and universities. A quick check in your local phone book can give you an idea of the number of such businesses in your area.
You may decide that you will need to travel to make enough sales. For example, you could have a stall at a Sunday market in a neighboring town or visit craft markets around the country. You can choose to sell ready-made frames online from your website – this can help you reach a wider market.
After thinking about who your potential customers will be, you need to find out how well they are already being served.
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How many other businesses in your area offer picture framing? A look at Yell.com (try the ‘pictures and frame makers’ classification) and other similar directories will help you find out. Also try other online searches for your area.
Keep in mind that people can buy ready-made picture frames from many different sources, including gift shops, photo developers, home improvement stores, stationery suppliers, arts and crafts stores, department stores, etc.
Don’t get too discouraged if there are many shops that sell frames – you may be able to make a trade sale to some of these other businesses. For example, gift shops, art galleries or tourist shops may be interested in stocking your frames – either for sale as is or complete with prints or photos of the local area.
Be aware that picture frames—including standard-sized ready-made frames and custom-made frames in a wide variety of different styles and materials—are widely available online at very affordable prices. These types of frames are usually aimed at customers who want to mount a print, photo or poster rather than an expensive one-off piece of art, but they are still a strong source of competition for ‘bread and butter’ framing.
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The results of your research will help you focus your picture framing business on any niches in the market that you think are worth filling. You’ll also have a better idea of how much local people are likely to be willing to pay for your services. Remember that you may also face competition from people who frame pictures as a hobby but occasionally do a small amount of work for others. They may accept framing for cash, but are unlikely to advertise anywhere.
You can sell your picture frames to the public or to commercial customers such as local art galleries – or both.
If you want to sell directly to the public, you can open your own shop, offer a framing service from home, have a market stall, attend craft fairs and exhibitions, or you can try mail order and online sales. Think carefully about your target audience – consider your location, the people who live there, and your skills, experience and interests.
You can deal with different types of customers depending on the range of frames and services you offer. If you focus on making cheaper basic frames in standard sizes, you are likely to attract a wide range of customers who are likely to be based locally. You can expand your potential customer base by offering unusual frames, such as ceramic photo frames or driftwood mirror frames. Expensive framing services are mainly used by wealthier people, but you may be able to attract such customers from a wider area, especially if you attend arts and crafts fairs or advertise online. Don’t forget that if you’re near an art school, art students will probably want to put together their trial projects – if they plan to
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