How To Start An Online Marketing Business

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How To Start An Online Marketing Business

As a small business owner, I have spent years looking for new and authentic ways to deliver what I offer to those who need it.

Infographic: Do It Yourself Tactics For Small Business Marketing

I have tried many small business marketing strategies and learned from countless mistakes. And what I discovered is that you don’t have to spend a lot of money to have a successful marketing strategy.

There are many free and inexpensive ways to market your small business. The key is to try different things to see what works best for you.

When you think of digital marketing, you may immediately think of running paid ads on Google or Facebook. But when you change your mind about online marketing, you’ll find there are countless ways to sell your services online that don’t cost as much as paid advertising.

According to Digital Marketer, online marketing is simply a Customer Value Journey that aims to build relationships with new prospects and convert them into loyal, repeat customers. This means that digital marketing is looking for authentic ways to connect and help people online.

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One of the best ways to help people is to answer their questions, and nowhere do people ask more questions than on Google.

Think about what you sell and think about what questions your ideal customer might have when searching for your product. You can start a blog and write articles to solve these problems while gaining the respect and trust of the reader.

As with any free marketing tool, there are tons of people trying to implement this strategy. So you will need to learn some Search Engine Optimization (SEO) techniques to stand out among the new search engines.

SEO is not as scary as it sounds. Simply focus on the question you are answering, get into the subject of who is asking it, and include as much useful information as possible to answer the question.

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The key to building trust on social media is to provide authentic content and show it regularly. If your content is only for promotion and you only post when selling, not only potential customers who don’t trust you or follow you, the algorithm of the platform can hide your content. This can prevent you from reaching your current followers.

Instead, choose one of the social media platforms to invest your time in and post content that is educational, inspiring, or entertaining in addition to the promotional content. It is important to know where your customers are likely to spend their time as well.

For example, Instagram and Facebook are currently the top selling platforms in the US and Instagram has the most users under 30 while Facebook users have the highest incomes.

Some small business marketing ideas for social media include posting product comparisons to show how your product is different, promoting what your ideal customer might want, or sharing a meme that makes light of the problem your product is trying to solve. You can also use direct messages to connect with your followers like Mary Gui, Founder and CEO of Sock Candy.

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“When I get a new follower on the @sockcandyofficial IG account, I send them a DM thanking them for following Sock Candy and giving them a discount code for their first order. This has worked well for me and resulted in more conversions,” said Gui.

You can be as creative as you want with your social media. Remember that the more creative you are, the more engaged your audience will be. And that can lead to higher profits for you.

Ninety-four percent of American users between the ages of 18 and 44 access YouTube at least once a month, making it a great place to connect with potential customers.

YouTube is owned by Google, so you can take many of the SEO principles you apply to written content and apply them to your videos.

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If your ideal customer has questions that are easily answered through a demonstration or a visual, YouTube is the best platform to do that. You can also use YouTube videos on your favorite social media platform and embed them in blog posts.

Don’t stop posting your video. Be sure to include links in the video description or notes to your products or services. You can also link to your other YouTube videos to further build your relationship with viewers. And once you build a following on the platform, you can make money on YouTube through advertising and endorsements.

Self-publishing a book on Amazon is a great way to establish an authority in your field and get in front of people who are ready to buy to help solve their problem.

Writing and publishing an eBook looks like a profession that costs a lot of money. Be sure to use the book as a training method to solve the problem and wait until the end to present your business as a way to find a successful solution.

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The best low cost marketing strategies for small business owners are those that allow them to connect directly with potential customers. Answering questions on forums and in Facebook groups does exactly that.

When answering a question in a forum or group, always aim to help start and serve your business as a second answer. If you have an online course and you come across a question that you teach the answer to, don’t answer it with a link to your course. Answer the questions as you would in your course. Then, after you’ve dealt with the person who asked the question, offer that you have a course that covers this in depth.

This helps build trust and loyalty within the group, and as a result, makes people more likely to buy your products.

An email list is the backbone of many successful online businesses. While all other platforms control your access to its users, you always have your email list and can take it wherever you go, even if you change your business name or set up a new website.

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One of the easiest ways to collect email addresses is to offer a free digital product like a cheat sheet, PDF guide, template, etc. You can use your blog, social media account, eBook, or a simple landing page to give your digital presence. product and send it to their email address using a service like Constant Contact or ConvertKit.

Once you get their email address, keep in touch at least weekly with valuable and relevant resources to build trust.

Facebook groups are a great place to build a community of people who have similar interests or problems they want to solve. Creating your own group can bring potential customers to you and position you as an expert in any of the above groups.

Jacob Bouvier runs a boudoir photography studio. His Facebook group brought in more customers than any other channel. He says it’s because they get to know him as a person before they decide to become a customer.

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“Nine out of 10 of what I put in there has to do with my work on body acceptance, self-love, and being yourself, but it has nothing to do with my photography. About 1/10 of the content has to do with my photography,” Bouvier said.

It takes time to build a group but you can quickly do it by posting relevant questions and opportunities for engagement every day thanks to Facebook’s post organizing feature and replying to each member. This will help them feel like they are part of the community and that you really care about them.

One of the most popular and effective small business marketing strategies online is to teach a free online class or workshop. Imagine a problem your ideal customer is struggling with that you can help them solve in an hour or less. It can be as simple as turning a blog post or video into a slideshow and showing it and answering questions at the end.

You can easily do this for free by staying on Facebook, Instagram, or YouTube. If you want something private, Zoom lets you take classes for up to 100 people for 45 minutes at a time for free.

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Challenges are a great way to get your foreign business online. An individual trainer can tackle a fitness challenge, a cleaning service can accept a 7-day declutter challenge, or a pet sitter can accept a “sit, sit” challenge for people with working dogs. Anything that will take a potential customer from recognizing a problem to realizing that they need help fixing it.

Address your problem via Facebook group or email. You can make it last anywhere from 5 to

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