How To Start Lawn Cutting Business – Russell Jeffcoat, owner of Legends Lawn Care in Blaine, Washington, did more than just dream about owning a business one day. He took the plunge by starting the lawn care business of his dreams, and then, he made $100,000 in his very first year!
Today, he earns between $500 and $6000 every time he takes his machines out and works on people’s lawns. Although he started his lawn care business with just $2,000 as a senior in high school, it’s a six-person business now.
How To Start Lawn Cutting Business
In this article, we’ll go over the exact steps you’ll need to follow to start your own profitable lawn care business. Lawn care is a $102 billion a year industry, and is expected to grow exponentially with each passing year.
Tips For Growing Your Lawn Care Business
You’ll discover everything you need to know about how to run a successful lawn care business. This includes tips like creative ways to create a business plan, rank your website on Google, build lasting relationships with your customers, and more!
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He says that even if all you have is a lawnmower and a broom, you can start a lawn care business tomorrow:
That’s all you should have. So you can be in business for less than $100. Just start. You can just go and sell the job, say: ‘Okay, I want to reduce your bushings for say $500. You say (to the customer), ‘I need 50% down.’ So you have $250. You can go spend that, say $200 of that, to get a hedge trimmer and a broom. So they have already given you money in advance so that you can work already.
Important Lawn Care Business Tools
He started his lawn care business with just $2,000. He bought a $200 flyer and a $150 weed eater with that money and saved the rest.
Soon, he had enough money to buy some of his biggest equipment with 0% financing. This included things like a tractor, a tilting deck trailer, and an industrial brush cutter.
Soon, you’ll have money to reinvest in your lawn repair business. And, remember Russell’s words if you encounter obstacles:
Let’s say you’re ready to turn your dirty lawn care business idea into a glorious reality. In that case, you will need a business plan.
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You will use your plan as a comprehensive summary to get you from where you are now to where you want to be. It is a must for all business owners who want their company to thrive.
Having a business plan means you will achieve your entrepreneurial goals sooner rather than later. It will help plan every detail of getting your business off the ground, dramatically increasing the likelihood that your lawn care business will be a huge success.
If you don’t need a bank loan, your business plan can be short, sweet, and to the point.
Traditional business plans are what most entrepreneurs use, and they require a ton of detail and work. They can be confusing and confusing, so much so that they can take up several pages.
How To Start A Lawn Care Or Landscaping Business
Limited startup business plans aren’t designed because they focus like a laser-guided missile on only the important things.
They can be completed in sixty minutes or less, and are usually no more than one page. Here is an example of one.
If you’re a detail-oriented person who just likes a lot of specials, you might want to go with the traditional type. Just remember that you don’t have to follow the pattern that every other trader on the planet uses.
Create your own way to create a lawn care company business plan that meets your needs. When you do, your plan will be more beneficial to you.
How To Start A Lawn Care Business With Little To No Money
While you don’t have to have any landscaping skills, you’ll need to learn at least the basics before starting your own lawn care business.
For essential services like cutting and trimming, you probably won’t need much education. However, as you grow your business and add services, you may need specialized training. You can learn most of what you need to know from YouTube or in books you can check out at your local library.
These days, you cannot succeed in business unless you build a website. By having one, you will make yourself more visible and generate more leads.
Some people are intimidated by the mere thought of putting a website together. However, these days, that concern is unfounded because it is easier than ever for even a beginner to create a high-quality website.
The Best Lawn Care Flyers To Inspire You
There are a few key elements that every lawn care business website needs to have. If you need a license, you should have it clearly visible on your website to reassure customers and prove credibility.
You should also have a list of specialties to differentiate yourself from all your competitors. Another thing you should include are testimonials from satisfied customers. A portfolio of past work is another great thing to have.
Always have your contact information where everyone can see it. While the main reason for doing this is so that prospects can contact you, search engines also use it for ranking.
Make sure you have a call to action. If you want customers to call you, display your phone number with a “Call Us Now” button above it. If you generate leads, you can have a “Get Your Free Estimate” button that directs your prospective customer to a form they can fill out.
Best Practices For Starting A Lawn Care Business
You need strong SEO, so you don’t get outdone by your competitors. Make sure you’re sending the right SEO signals by displaying your brand and logo on your website.
Your website also needs to be mobile friendly. That’s because more than half of all local searches are mobile searches.
Choose targeted keywords for your business. These are the ones that will be more profitable. It is best to focus on long-tail keywords (three words or more) because they are easier to rank for.
You need to understand the intent of using the keyword. This is why the user is searching for that specific term.
Tools Of The Trade: Must Have Equipment For Your Lawn Care Or Landscaping Business
For example, if a searcher types “lawn” into the search box, they may be looking for all kinds of things. A few that come to mind include the history of lawns, how to care for a lawn, or why my lawn is better than my neighbor’s.
But if he writes “best lawn service near me,” you know he’s looking to hire someone to fix his lawn.
Business listings such as “Google My Business” are important. GMB Listings can help you rank on Google and get new customers for your gardening business.
Local backlinks are important too. Ask business partners, local business directories, and local media to link to your business.
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Google Ads is Google’s advertising service that allows businesses to display their ads on Google search results pages (SERPs).
It is one of the best ways to advertise online. If used properly, Google Adwords can double or even triple your customers. It is a very effective marketing strategy if you are looking to get your first customers online.
In other words, you can ensure that your ad is only shown to potential customers. You can filter your audience based on geographic location, age, keywords, and other factors.
It is true that you can start a lawn care business with just a pusher and a broom. However, as you expand your lawn business, you’ll want to add some of the following equipment and supplies:
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If you’re just starting out, you’ll probably want to be a sole proprietorship. Most small businesses are sole proprietorships because this is the easiest and cheapest way to start a business.
In a sole proprietorship, you and the business are one. A sole proprietorship is unique among business entities because it is the only one that does not have to register with the government.
The biggest drawback of this type of business structure is your personal finances and those of the business are one and the same. Also, as the owner, you are personally responsible for any debt.
You will pay business tax on net income. You also have to pay self-employment tax, which covers Medicare and Social Security. Since this tax is not deducted from your business income, you should make an estimated payment on it, which is usually done every three months.
The Pros & Cons To Starting A Lawn Care Business
If you have a lawn business, you will need business lawn care insurance in case you accidentally damage a customer’s property. Or, if an angry customer who wasn’t very happy with your work decides to sue you.
The average price of a standard $1,000,000 to $2,000,000 general liability policy for someone with a lawn care business is about $50 per month.
However, if you plan to have employees work in your lawn business, you’ll need to find one to open a business account, apply for a business license, or get a loan.
Each state has its own criteria for whether you need to obtain a license for your lawn business.
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To make it more complicated, you may need local licenses like
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