How To Start Up A Website Business – 2022-02-02 00:00:00 2022-10-17 00:00:00 https:///r/starting-a-business/build-a-small-business-website/ Starting a Business English https:/ / /oidam/intuit/sbseg/en_us/Blog/Graphic/how-to-create-website-header-image-us-en.jpg https://https:///r/starting-a-business/build- Website -small-business/ How to create a website for your business: 8 steps and tips – Article
For many small businesses, an online presence with a well-integrated website is essential to success. Customers who want to know more about you will look you up online, and a competent, helpful website goes a long way. However, you might be surprised to learn that it really doesn’t have to be that difficult.
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In fact, it’s more than possible to get your website up and running in a matter of days. As with anything, getting started is the hardest part. If you’ve ever explored building your own website, you’ve probably taken one look at all the confusing jargon, closed your browser tab, and vowed to live off the web forever.
How To Create A Website For My Business: 8 Steps And Tips
Not so fast. If you have a keyboard and mouse, you can do this. Here’s a step-by-step guide to help you create a website for your small business—without all the stress and confusion.
When you’re eager to get your website up and running, it’s tempting to jump right in. While you don’t want to suffer from analysis paralysis, you need to make the right choices for both your current and future business needs.
First, draw up a site plan – this will help you stay organized and allow you to gather the assets you need. This can be:
Think about your growth plans for your business and make sure the manufacturer you choose is flexible enough to accommodate them. Below are some important factors to keep in mind when building your small business website.
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Your website is an essential part of your business’s overall brand. It should use your business logo, font and colors. If you haven’t already figured out those parts of your visual identity, start there to build your website with those elements in mind. It will make the process even easier.
Remember this is for your customer. This means that your website should speak directly to them by identifying your target audience. Clearly state your value proposition and dedicate most of your content to what problems you solve for them. Your website should clearly answer the question of why they want to do business with you.
There are so many things you can do with your website, and it’s easy to get overwhelmed by all the bells and whistles. Keep it simple for now with a clean website design, a straightforward navigation menu, clear text, and plenty of white space. It’s less stressful for you and provides a great user experience for your customers.
There’s no point tearing your hair out in front of your computer screen when you have so many resources at your fingertips. Website builders offer helpful customer service sections and even tutorials to help you get going. You can also contact friends, freelancers, or even college students to get help with building your website, writing copy, and more.
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First things first: You need a domain name. This is just a fancy way of saying the URL or web address (starting with “www”) that people will use to get to your site.
When it comes to choosing your domain name, you want it to be something simple and relevant to your business. Ideally, it will be understandable enough for your customers to remember easily.
Let’s say you open your own bagel shop called The Corner Bagel Shop. You want your domain to be something simple and to the point, like www.cornerbagelshop.com. However, you actually have to buy it before you can claim it.
You can buy a domain name online from a variety of hosting sites. Today, almost everything you need to build your business website – your domain name, hosting service (which we’ll talk about later), templates, and more – is included in one platform or website builder. there are. Something like Squarespace or Wix will get you everything you need in one place.
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But if you’re looking to just buy a domain to get started, there are plenty of places you can do that. These website builders are:
When using the hosting company’s website, search for the domain name you want to use. If it does, you’ll buy it and fill in your information – and you’re the proud new owner of that domain. We include a selection of different cheap website options below.
Not surprisingly, the domain name you want to use is already taken and not available for purchase. There are some things you can do, including:
Domain names usually cost between $9 and $15 per year. For example, Google Domains says that buying www.cornerbagelshop.com will only cost $12 per year. Exactly how much you need to spend will vary, but planning for your domain for $10 to $20 per year is probably a safe bet.
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The idea of web hosting can feel a bit technical and complicated, but think of it this way: It’s where your website is stored. The information on your website has to live somewhere, and that’s the job of a web host. It stores that information and then delivers it to visitors.
With that in mind, you’ll likely buy your domain and host it all in one place: from the website builder of your choice (which we’ll talk about in the next section). If you decide to purchase hosting separately, most of the domain providers we’ve listed above also offer hosting for the domain you choose.
A website builder is a great option for small business owners who need to create a simple website but don’t need a lot of experience.
As you research the different website builders available, keep in mind the features you need. For example, will your bagel shop need e-commerce functionality so people can order bagels and seasonings online? It’s an important consideration as you weigh your options.
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Once you know what you’re looking for, it’s time to look at different builders. Some of the most popular are:
Using these platforms, you can get your own domain, hosting, and templates that make it easy to design a beautiful, effective website for your small business.
As you explore your options, you’ll also run into WordPress. It is one of the most popular website builders around, with over 30% of websites running on the platform.
However, it’s important to note that WordPress has two different plugin options for websites—and they can cause some confusion. Here’s the gist:
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There is no shortage of options, and there is no right choice for every type of online retailer, business, or business owner. Nevertheless, going with Wix or Squarespace is a safe bet to create a functional website without a lot of stress.
Take a deep breath, because now we have a lot of technical headaches behind us. You’ve got your domain, your web hosting platform, and you’ve chosen your website builder. Now is the time to start gathering the information that really needs to go together on your website.
Using the sitemap discussed earlier, take a look at the templates your website builder offers and settle on one you like. It will give you guidance on the type of content you need to fill it with—how many images, what blocks of copy, and more.
It’s possible that your template comes with more pages than you need (don’t worry – they can easily be deleted). At a minimum, your business website should:
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You may also want to add a blog, FAQ page, testimonials, or other pages. But, for now, don’t get too hung up on the extras and focus on the bare bones you need to get started.
Now is the time to start collecting images, product descriptions, and other written content that you will include on your website.
Start a folder or document where you can keep all this information in one place. It will make things a lot easier when you actually start putting it into your website template.
Search engine optimization, or SEO, improves the content and appearance of a website to increase its visibility to users looking for certain information or products. In order for your small business to be found on the web, you must implement some SEO best practices when you build your website.
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You’ve gathered all the content you need. Now all that’s left to do is add it to your website builder.
The great thing about website builders is that they are very easy to use. Their user-friendly interface makes it easy to:
The best thing you can do is start building the site and just start playing around. You will learn a lot about how it works this way. Plus, you can take comfort in the fact that it’s easy to undo changes if you make a mistake.
Once you have your basic website looking the way you want it, publish it. Don’t worry about it being perfect – you can always add to it and change it later.
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While you will understand that you can relax your website, it does not mean that your work is done. Your website is not a “set it and forget it” type. Be prepared to check it often (at
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