How To Start Your Own Candle Business – If you are an entrepreneur who wants to burn the midnight oil with a new business venture, we have a potential business idea for you: selling homemade candles.
When it comes to creating a product that’s both practical and warm (literally and figuratively), learning how to make candles is a skill set that’s useful even for the lazy DIYer.
How To Start Your Own Candle Business
So, if you are curious about how to make homemade candles and start a candle business, let’s look at how you can make money online with this trending product.
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Homemade candles have become a must-have home decor item—an industry expected to reach $5 billion by 2026, according to MarketWatch. In recent years, the commercial use of candles has increased dramatically, with spas and massage parlors using scented candles for soothing effects, and restaurants creating aromatic environments for customers.
Consumers also buy candles as a focal point for their home decor, as well as for aromatherapy such as relaxation and stress reduction, according to the National Candle Association. A quick glance at Google Trends shows us that the global interest in homemade candles is consistent:
And while candles can be used for a variety of purposes around the globe, most searches for homemade candles are focused on North America, the UK and Australia. This is great intelligence for candle makers trying to find a market for their DIY products:
How To Start A Candle Making Business Online
Then, Google Trends shows a lot of interest in specific types of candles – from scent to soy and everything in between. Not only is shopper interest in candles strong, but it runs the gamut.
So, when an aspiring entrepreneur is making decisions about what kind of products to create, this information is powerful insight to help you build a collection that appeals to potential customers.
In addition to the popularity of this hot product, candles offer several other benefits to business owners, including:
From a DIY business perspective, learning how to make candles is a skill that can be turned into a viable income stream. But before we get into the subject of creating your own homemade candles, let’s take a look at the popular types that are of interest to shoppers.
Pour Your Own Candle
One of the great benefits of making candles for your business is the variety – there is likely to be a type of candle out there that will appeal to any potential customer.
Not sure where to start? Here are some of the best types of homemade candles you can explore when planning your candle business opportunities.
One of the hottest types of candles on the market today, soy candles are made from a soy wax base. This wax is derived from soybeans and is therefore vegetable-based (unlike regular oil-based or paraffin candles). The soy wax segment is expected to grow at a compound annual growth rate of 8.5% from 2019 to 2025, according to Grand View Research.
Not only are soy candles made from a renewable resource, they also burn cleanly and for longer. That way, customers get more bang for their buck when it comes to getting a longer lasting candle.
Brand Your Candle Business With Unique Packaging
This is one of the most common types of candles. Aromatherapy or aromatherapy candles offer a spectrum of scents for customers who want to spruce up their homes with a pleasant scent.
Whether they’re meant to hide a common household stench or simply create a unique scent, these candles come in a wide range of scents – so there’s a scent that will appeal to just about everyone.
Aromatherapy candle manufacturers market their products as offering specific benefits associated with certain scents. Generally, the recipes for these candles use essential oils that are meant to improve physical or mental well-being. For example, lavender scents are often associated with relaxation.
A growing segment of shoppers are concerned about the materials businesses use to make their products – especially any animal ingredients. Basic candles often contain animal by-products such as beeswax, which is undesirable for some consumers.
Candle Making Business 2022 2023
But this is where vegan candles come to the rescue! Vegan candles use modified formulas with ingredients like soy wax, plant-based waxes, fragrance oils, and natural fragrances.
When you walk into a home goods store, you’ve probably noticed candles that come in many colors, shapes and sizes. Some candles are made for decorative purposes only – they are not necessarily scented and are not made from special ingredients. They just add something special to a space in your home.
Your target market is the people you want to reach with your marketing efforts. These are the buyers who will be most interested in your products and most likely to convert them into customers. In the candle industry, target markets are broken down into three categories:
Decide what market to go after. Do you want to get into retail stores like Nordstrom or Macy’s? Then the middle of the market might be the best way. Do you want to sell only through your own website and other online boutiques? Prestige candles may be your calling.
How To Create The Ideal Candle Label
Choosing your market will help with everything from sourcing content to building your brand and packaging. Once you have an item in mind, you will want to decide on the types of candles you will create.
When doing your research, note what type of candles customers buy. Are eco-friendly vegan candles the best fit for your market? Or whether potential customers are okay with paraffin wax candles, despite their impact on the environment.
The second step to starting a candle making business is to build a brand. A brand helps you build an audience, influences your marketing efforts, and makes it easier to create better products for your customers.
A good brand is crucial for candle businesses in particular. The industry has grown so dramatically over the past decade that it feels impossible to break into.
Siesta Key Beach Soy Candle
Fragrance is the most important buying factor for consumers today. Research by the National Candle Association shows that three-quarters of candle buyers say choosing a candle is “extremely” or “very important”.
One way to stand out from the competition is with interesting fragrances. Developing a new blend immediately creates a niche for you in the market. Rather than offering standard floral and woody scents, opt for more complex and sophisticated scents that buyers can’t find anywhere else: a scent that makes people think or remember something or a sense of mystery and intrigue.
A brand story is the fastest way to connect with buyers. It’s a story that shapes and communicates your brand to people. It is the foundation on which your mission, your message and your voice are built.
Brand stories, especially in the candle business, are engaging, human and honest. It should make people feel something, something that motivates them to take action – whether it’s signing up, buying, donating, etc.
Creative Slogan Ideas For Your Candle Business
Take the story of Keap Candles for example. The founders, Harry Doull and Stephen Tracy, were unhappy with their jobs in technology. They want to do something more meaningful and exciting with their work and they turned to making candles.
Use this handy exercise as a guide to help you craft a strong brand story and build a loyal audience through the power of storytelling.
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Your visual identity (including your logo, photography, website, social media, and packaging) is the most direct way to influence how people feel about your candle business.
When it comes to your candle brand, you want to pay close attention to the aesthetics of your products. Customers will use your candles for their scents and to complement home decor, so you want to design products in line with your audience.
For example, the Boy Smells brand is all about elevating your personal life. They are bright, sensual, and accessible to all genders.
The brand’s visual identity embodies both masculinity and femininity in a simple, straightforward way, empowering people from all walks of life, wherever they find strength. It embeds this recognition in all its marketing assets, from the website to social media, as well as over 300 retail locations worldwide.
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Once you interact with Boy Smells, chances are you won’t forget it. That’s the power of a strong visual identity.
At this point your candle business is shaping up nicely. You probably came up with a few business names along the way, and now is the time to decide on one.
Be sure to keep your candle business name ideas short and simple. That will make it memorable and easy to pronounce for your buyers. If your name is too hard to remember, you’ll miss out on free word of mouth marketing.
If you’re still stuck on a business name, use a business name generator to inspire fresh ideas. Simply enter a keyword, click Generate Names, then browse thousands of auto-generated name ideas for your company.
How To Make Candles At Home
A business plan guides your entire operation when creating a candle business. It helps define your strategy, identify challenges, understand the resources you need, and analyze your business idea before launching it.
Ask yourself: What is the ultimate goal for my brand? Who are my direct competitors? Do
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