How To Write A Letter Requesting A Donation – Donation request letters are typed or handwritten correspondence used by people who want to raise money for a project, event, expense, or other cause.
They can be sent to family members and friends, community members and even corporations and businesses.
How To Write A Letter Requesting A Donation
Donation request letters usually accompany another type of fundraising method, such as a crowdfunding campaign or fundraising event.
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Donation request letters are a more formal way of requesting donations from individuals and businesses. They add tangible meaning to a fundraising effort.
They also allow you to describe your needs on paper, giving the recipient a better idea of exactly what you are asking for.
Donation request letters can help you further connect with potential donors or sponsors and bring legitimacy to your fundraising campaign.
You can spend time creating, printing, and mailing your donation request letters yourself, but it’s much more time- and cost-effective to partner with a dedicated direct campaign platform.
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With a direct mail provider like GivingMail, you can choose from the most successful mailing options, upload your text, graphics, and supporter lists, and send your letters in minutes.
A dedicated direct mail partner helps streamline the process, from pricing to shipping, so you can focus more on helping your cause.
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Most people who need to raise money for a project, life event or expense find themselves turning to crowdfunding as a way to raise funds.
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Many of these people end up growing beyond what they needed, thanks to the generosity of their friends and family members.
You can send donation request letters to your family members and friends, members of your community, and even businesses.
We’ll cover the most common types of donation request letters, when you should use them, and some best practices for each. We even have templates for you to use!
General donation request letters are the most standard fundraising option we’ll explore here. They are used to soliciting donations from friends and family members as well as other community members.
Donation Request Letter: How To Write (samples & Examples)
They explain the need for fundraising and address any questions the recipient of the letter may have, such as how the money will be used and how to make a donation.
You should send your general donation request letters soon after you set up your crowdfunding campaign. The two work in tandem with each other, giving donors two ways to donate to your cause.
You can also use general donation request letters to request donations for life events, miscellaneous expenses, nonprofit causes, educational costs, and more!
[Include information about why the cause or project is important to you and how it could make an impact
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I am writing to ask you to support me and [cause/project/etc.]. Just a small donation of [amount] can help me [accomplish the task/achieve a goal/etc.]
[When possible, add a personal connection to link the donor to the cause. For example, if you’re raising money to help build a school in a developing country and writing to a teacher, point out that everyone deserves a quality education].
Thank you in advance for your input. You have no idea how much it means to me to have yours
Introduce yourself If you plan to send general donation request letters to members of your community who don’t know you very well, you’ll need to introduce yourself. Give your readers some context on who you are and why you’re raising money.
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A regular letter is always personalized and does not look like cut-and-paste mail. Neither should your donation request letters! Personalize each letter and write them by hand when you can. This personal touch can go a long way with donors.
Sign the letter Signing the letter may seem like a small detail, but if you’re putting in the general donation request, it can be easy to put your name at the end and send the letter in the mail. Signing the letter helps you further personalize your donation request.
Tell donors where the money is going Unless you have unusually trustworthy and philanthropic neighbors, you probably won’t get donations just by asking for money. Tell your readers why you’re asking for donations and what you plan to do with the funds.
Raise awareness about matching gifts Donation request letters are a great place to include educational content about eligibility for matching gifts. Be sure to mention that your nonprofit can receive even more support if your donors search for eligibility and complete their matches!
Fundraiser Donation Request Letter
Corporate donation request letters are used to solicit contributions from businesses and corporations. These can be sent to local businesses, the philanthropic arm of larger companies, or corporate foundations.
These usually include the reasons for the fundraiser and inform the company what benefits they could receive by donating to the individual campaign.
The deadline for sending donation request letters to businesses will differ from business to business. Each corporation will also have different rules for soliciting donations, so make sure you are aware of the rules.
Send your letters with enough time to explain some additional conversations. You will probably need to have meetings or phone calls to clarify or explain your fundraising campaign.
Letter Requesting Disaster Relief
I am writing to ask you to support me and [cause/project/etc.]. Would you be willing to contribute [amount] to help me [complete the task/achieve a goal/etc.]?
If you would like to talk further about my [cause/project/event/etc.], feel free to contact me at [phone
If you prefer, you can send a donation to [address] or contact me to set up another donation method.
You may need to do a little research, but you will have much more success if you write to the right person within a company. This can be a manager, a CEO, a business owner or the person responsible for corporate social responsibility (CSR).
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About the Company Companies are in business to do business, and while they often have philanthropic departments, they will always face a bottom line. Instead of just asking for money, make it clear that by donating to your campaign, the company will also benefit in some way.
Offer to set up a meeting A company probably won’t offer you money just because you send them a letter asking for funds. In your letter, offer to set up a meeting or phone call with the recipient to discuss the details of the donation, your campaign, and what you plan to do with the funds.
Your corporate donation request letters should not be ambiguous when it comes to your fundraising needs. Ask around to see if you can get an idea of how much the company typically donates to campaigns like yours, and focus your amount around that number.
Sponsorship letters are used whenever a person participates in a fundraising event, such as a walkathon, marathon, or cycling event. They are written to ask friends and family members to donate a lump sum or to give a certain amount for every mile they walk, run or bike.
School Donation Request Letter Template
These typically include different donation options for recipients to choose from, as well as details of the event the individual will be attending, the nonprofit they’re raising money for, and the cause they’re participating in.
Since a fundraising event has a definite end date by which people must raise a certain amount, you should send your sponsorship request letters as soon as possible. You want to give your recipients enough time to think about your request and provide their input.
You may need to follow up with potential donors after you’ve sent your letter to ask them if they have any questions about your request. Call them, text them, or write another follow-up letter before the event.
[When possible, add a personal connection to link the donor to the cause. For example, if you grow
How To Write A Donation Request Letter That Works
If you would like to attend or participate in [event name], it will be held on [date] at [location]. Visit
Provide some background information Not everyone will be familiar with the cause or nonprofit you’re running, walking, or biking in support of. It helps to provide a little context to give readers an idea of what they would be supporting with their donations.
Let your readers know how much you’ve already raised People are more likely to give to campaigns that already have supporters and donations. In your letter, let your readers know how much money you’ve raised to give them an idea of how many supporters you have.
Invite Readers to the Event Your recipients may be just as interested in attending your fundraising event as you are. And even if they aren’t, you can invite them to attend and cheer you on and the other attendees as you run, walk or cycle past them.
Types Of Donation Request Letters (with Donation Letter Examples)
Include the URL of the event’s online storefront. Many walkathons, marathons, and other fundraising events have an online store where participants and donors can purchase t-shirts, hoodies, water bottles, and other merchandise. Do what
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