Letter · November 25, 2022

How To Write The Perfect Fundraising Letter

How To Write The Perfect Fundraising Letter – Get started with our collection of essential fundraising letters every organization should consider. It’s a great starting place for any organization.

Whether you’re a nonprofit or another type of organization that depends on donations from supporters, fundraising letters should continue to be an integral part of your outreach strategy.

How To Write The Perfect Fundraising Letter

How To Write The Perfect Fundraising Letter

Writing physical letters may seem like an outdated tradition, especially in the age of smartphones and instant messaging. However, it is still one of the most effective ways to connect with donors. In addition, it is quite possible to turn each of these letters into an email if you want to address the online space.

Fundraiser Donation Request Letter

One of the biggest benefits of sending a letter is using the opportunity and space to tell a compelling story – a huge motivator for donors. If you’re thinking about sending out fundraising letters to help get donations, be sure to explain who you are and what your organization does, and don’t be afraid to bare it all.

Many organizations raise funds, either for their own personal use or to better help the surrounding community. There are a few basic elements that remain consistent between different fundraising letters. However, we have also provided templates for your convenience, so you can choose the one that best suits your organization.

Read on to see a standard nonprofit fundraising letter, or click to find one that fits your specific needs.

Bonus tip! Once you have your fundraising letter in place, consider working with a direct mail platform to create and distribute materials to your donors. It simplifies the entire process and allows your team to spend more time and effort on personalization and relationship building.

How To Write The Perfect Donation Letter (+ Examples & Template)

While you naturally spend time perfecting your request, you can put less emphasis on formatting your letter. However, the design of your fundraising letter can influence someone’s decision to donate.

A letter that is illegible or difficult to follow will turn potential customers away before they even read it. On the other hand, you will miss gifts.

Instead, consider how you can lay out your letter in a way that’s visually appealing without overwhelming your query. For example, you might consider the following design elements:

How To Write The Perfect Fundraising Letter

It can be tempting to stick to the traditional typeface of strictly black ink on white paper. However, adding a few extra elements can enhance your request and encourage donors to actually read it.

Donation Letters Templates

If you need help perfecting the format, consider reaching out to graphic designers experienced in designing fundraising letters, like Kwala. Experienced designers understand how to elevate your gift letters without overloading them with too many elements. Check out this well-formatted, professional design their team created:

As you can see, relying on the right graphic design results in a visually appealing letter that grabs donors’ attention, guides them through the letter, and inspires them to donate.

[Open the letter with a personal story about why your nonprofit’s mission is so important. The story you tell should capture the reader’s attention and speak to their emotions.]

[nonprofit organization name] can only achieve our goals with the help of generous donations from supporters and community members. With their support, we were able to [describe some of your past achievements and how donors have contributed to your success].

Donation Letter Sample Opening

We are asking for your help so we can continue to help our community and [insert information about new projects you want to initiate with the help of funds].

If you would like to donate, please feel free to contact us at [website URL] or call us at [office phone number]. Every donation makes a difference and brings us one step closer to building a better community!

When a nonprofit organization sends out a fundraising letter, it should always begin with some introduction to the organization. Even if you are extremely world famous, not everyone will know the true physical impact of the actions you have taken.

How To Write The Perfect Fundraising Letter

Plus, reminding your recipients of the dire situation of your mission will tug at their heartstrings and encourage them to do more research. Be sure to include specific reasons why you are fundraising this time and also ask for a specific donation amount. That way, your donors know exactly what your nonprofit needs and how their contribution will support your cause.

How To Write A Donation Thank You Letter (includes Template)

Writing a fundraising letter can seem daunting every time you sit down and consider the best ways to ask strangers for money. However, there are a few consistent key parts to keep in mind. Do not start your letter with a straight request for funds. Instead, ease your way in so your inquiry doesn’t come out of the blue.

Here are some tips you can apply to every fundraising letter you write, whether you’re a nonprofit, religious institution, school, or other type of organization:

Every year since [year of inception], [nonprofit organization name] has worked hard to raise awareness and support [nonprofit organization’s mission]. [Include a brief history of your nonprofit and the problem you are trying to help.]

[Describe your nonprofit’s mission with a real-life example of how you’ve helped so far. Be sure to include specific details and explain your organization’s impact.] The reason [nonprofit name] was able to do this is because our exceptional supporters and volunteers helped us raise [past fundraising total].

How To Write A Donation Letter: 9 Steps (with Pictures)

Currently, we hope to do even more for [the nonprofit’s mission]. [Describe why you are raising funds right now, whether it is a specific event or a fundraising campaign.] We are contacting you because [reason the recipient might donate, for example: is part of a related organization, has donated before, etc.]

With a generous donation of [specific donation amount], [nonprofit name] will be able to [specific donation impact]. If you would like to donate or help in any other way, please feel free to contact us at [website URL] or call us at [office phone number]. Every donated or volunteer hour counts and brings us one step closer to [how your fundraiser helps your mission].

If you’re a smaller nonprofit, chances are that not many people know about your organization and what you do. Sending fundraising letters can be extremely beneficial to you as it is a way to initially get the word out about the work you have been doing.

How To Write The Perfect Fundraising Letter

It’s smart to start by explaining your nonprofit’s cause and why it’s a problem that needs to be solved. Don’t be afraid to go hard, especially if it’s not a commonly known problem. In addition, provide a brief but detailed description of your nonprofit’s history. Talk about how it all started and what you’ve been up to. This will show potential donors that you are a legitimate organization and that you will not waste their donations on empty promises.

Sample Political Fundraising Letter Page 3

Also, carefully consider who you send this letter to. Since you are a smaller nonprofit, try to reach out to those who you know share your ethics and may be interested in the same things as you, whether they are active individuals in your community or a local business. By emphasizing these shared values, highlight why their specific donation would benefit the cause.

[nonprofit name] has [describe what your nonprofit has accomplished so far for its mission. Mention your most successful events and the impact the money raised had]. It’s a joy to be able to bring [concrete impact] to the community, and we hope it will only increase.

However [describe the reason for your new collection. Be specific about the problems and the negative consequences it has. Feel free to add a personal story]. It’s a huge commitment for us, but we know that [explain desperate situation and what would happen if the funds don’t come up].

With [fundraising amount goal] we would be able to [fundraiser goal]. With a donation amount of [specific donation amount], we are one step closer to [specific positive impact]. With something more generous, like [specific donation amount], [nonprofit name] will have [more specific positive impact]! Imagine the lives you could change!

Fundraising Letters: Donation Requests, Matching Gifts, And More!

If you would like to contribute to this cause or help in any other way, please feel free to contact us at [website URL] or call us at [office phone number]. Every hour of donation or volunteering counts and brings us one step closer to [how your fundraiser will help your mission].

As a large non-profit organization, one of the biggest concerns of donors is that their gift doesn’t actually have that much impact. It’s important to keep in mind that people don’t necessarily like to feel like a small fish in a big pond, and without confirmation that their gift is truly an important place, they may not think the gift is worthwhile.

Similarly, because you are a larger non-profit organization, they may think that you already have all the necessary funding! Be sure to emphasize the need for their donation by clearly specifying what

How To Write The Perfect Fundraising Letter

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